According to modern science, our sense of smell is handled by the olfactory bulb, a structure in the front of the brain that sends information to the other areas of the body’s central command for further processing. All odors, good or bad, take a direct route to the a specific region called the limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory. This explains how different scents can change your mood, fill you with nostalgia, and even help you bond with people. Popular perfumes and colognes do a great job of stimulating the olfactory bulb however, with those products comes an array of ethical and environmental concerns amongst the beauty industry. This is where Brown Girl Jane fills in the gap by pairing beauty with empowerment and eco-firendly practices.
Meet Brown Girl Jane
Currently there’s a unique company called ‘Brown Girl Jane‘ that is creating distinctive scents which not only works as a mood adjuster and memory imprinter, but also serves as an eco-friendly choice of a perfume brand that has barely any negative impact on our environment.
Founded by three black women, Malaika Jones, Tai Beauchamp, and Nia Jones, Brown Girl Jane is an entrepreneurial endeavor that is inspired by elements of diversity, beauty, and selfcare. The company has been named as Refinery 29’s Beauty Innovator of the Year and has gone on even further to become the winner of other beauty industry awards by major publications such as Instyle, Allure and Popsugar.
At Brown Girl Jane, the founders has curated every fragrance in their collection with specific purposes such as, providing a sensory journey that elicits joy and confidence, sparking imagination and motivation, and inducing calm moods. On their website, the company provides aide to their customers by offering a fragrance finder tool that will ask you a series of short questions in order to match you up with a scent best suited for your personal tastes.
Did I also mention that this company has been recommended by Oprah herself?! And if anybody knows good quality when they see it, it’s Oprah. So take her word for it, and go check-out Brown Girl Jane today.